Sunday 25 December 2016

Celebrations: A Comparative Analysis

Last year, Ravi launched his important Fair Celebrations campaign. Yours truly chimed in last Christmas with an exposure of Cadbury's Heroes. This year, there's none of that sugared down Kraft Foods muck as Santa has brought us two tins of Celebrations. Never one to miss an opportunity to advance the frontiers of human knowledge, here's the break down of each of the two tins.

My, there isn't much variation between the two tins, but there is still plenty of inequality. We're not talking Britain-since-1979 levels of injustice here, but a noticeable shortchanging guaranteed to upset Twix fans. Peter Mannion MP would be upset.

This year the campaign has stepped up its activity with mainstream regional coverage courtesy of the Birmingham Mail. Next year, Newsnight? Join the campaign by tweeting, Facebooking, Instagramming, tumblring your Celebrations reality and hashtagging them #FairCelebrations (plus #FairHeroes, #FairQualityStreet, etc.). And don't forget to @RaviSubbie too.

Forward to Victory!

No comments: