
For example, 11% of Labour's 2024 coalition fall into the 'Reform curious' category. And if all of them switched their allegiance at the next election, all other things being equal the party would shed 123 seats. Blimey, that sounds serious. In other parts of the country the problems are worse. In seats where Reform came second, 13% of Labour voters are open to swapping Keir Starmer for Nigel Farage. In Scotland, potential defectors are pegged at around 18% of the vote. A case of keep calm, carry on scapegoating the immigrants, and everything will be alright. Right? No. The polling finds 29% of the 2024 Labour coalition are 'Green curious', and 41% are prepared to support the Liberal Democrats under the right circumstances. And those said circumstances cover substantive lurches to the right.
The Reform-curious tend to share similar demographic characteristics with Reform voters at large (white, older, disproportionately male), are more socially conservative than the rest of the Labour base, and for 66% of whom immigration is the key political issue. But these positions are "worn lightly". For example, p.34 shows the long distance between the Reform curious and actual Reform supporters, even though they're on the right of Labour's coalition. For the latter, anti-immigration, anti-Green measures, and their antipathy to "woke" is baked into their world views. For the Reform curious Labour voters, it's more of an inclination.
This is important, because it suggests rightist tendencies within Labour's coalition could be overcome without too much bother. However, capitulating to them would be devastating. The centrepiece of Akehurst's research is an experiment which measured the weighted sample's responses to Labour adopting certain policies (p.67). It finds that leaning right on immigration keeps a few percentage points of the Reform curious on board, whereas the most extreme position - banning all immigration - could reach into the Reform vote itself. But the price paid would be the mass abandonment of the party by left wing voters. And this is after many liberal and left wing voters had already gone elsewhere in 2024. Going right secures negligible benefits at significant cost.
How might Labour avoid this fate? By not shifting right. Akehurst establishes that many of the Reform curious are "economically populist", or in straight forward terms, left wing on materialist issues. Workers rights, tackling inequality, rebuilding public services, and wealth taxes are much more popular with this group than Reform voters at large. And, electorally speaking, it's the sweet spot. Avoiding the ground favoured by the right and pushing populist economic messages against entrenched interests loses no votes to the left, and crucially none to the right either. The study does not look at voters who went elsewhere last year, but as there is a growing progressive majority in this country, such positioning could recapture votes lost and go a long way to secure the party its second term.
Picture the scene when these findings lit up the Downing Street radar on Monday morning. Will Labour alter its policy direction in light of this evidence? Will it change their strategy where the ignominious collapse of the Democrats and its centre left brethren on the continent have so far failed to convince? I'm sorry to say Morgan McSweeney is likely to file this report in the trash folder. This isn't because he genuinely thinks the path to re-election lies through racist posturing, but that his project - and that of Starmer's more generally - is about managing the politics in capital's interest. This means patrolling the political terrain so things like hope and raised aspirations are shot down if they so much as peer out of their foxholes. This government has constructed a fiscal fiction designed purposely to dampen expectations, and is refusing to countenance taxes on capital and wealth because, well, the more class conscious sections of our rulers fear where that might lead. The data is inconvenient, because it's at cross purposes to the government's project. And so into the bin this useful and interesting piece of work will go, while the "Morganiser" carries on laying the foundation for a catastrophic rout four years hence.
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