Wednesday, 5 November 2025

Baudrillard Vs Advertising and Fascism

Folks may or may not know that I'm currently reacquainting myself with the work of Jean Baudrillard as part of a research project around hegemonies/anti-hegemonies/counter-hegemonies. Having recently polished off his The Agony of Power, I've returned to Symbolic Exchange and Death - the ground zero for all his thoughts about simulation, the death of reality, and the end of the social. Not only am I getting on much better than when I first had a crack at it 25 years ago, it's proving itself to be a thoroughly enjoyable and relevant read.

Some remarks may come about the book in the near future, but for tonight I'm handing the reins over to the Acid Horizon comrades as they chew over and have a few laughs with Baudrillard's work.

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