However, I am very pleased to see the Ipsos-MORI poll (H/T LabourList) has turned political common sense on its head. Far from EdM being estranged from the public's thinking, it turns out our gilded chancellor is the one who is out of touch.
This is very welcome news. It underlines the stand Labour has made on Gideon's real term cuts to benefits, and, once again, enhances EdM's reputation as a shrewd operator.
If there is no electoral mileage in the Tories bashing the poor, who will they turn on instead?