Against the Odds was shown at Labour's conference in the Autumn and went down a storm with the party faithful. So much so that Ellie Gellard, well-known Labour twitterer and blogger launched an online campaign to get the film adopted as Labour's next PPB. According to the New Statesman, the powers that be have adopted it.
So, many congratulations to Ellie and her comrades.
But - and there's a very big but - Against the Odds is simply dreadful. It may warm the hearts of the New Labour faithful but there's simply no way this will resonate outside of the party's already-committed base. What works for the activists doesn't necessarily chime with the public. And especially in this case. Without a hint of irony Against the Odds spends all of its two-and-a-half minutes dressing the government up in the best labour movement traditions, while conveniently ignoring how Blair and Brown have crapped on the movement that sustained them. It really is distasteful hypocritical guff.
I think this chap in the YouTube comments box about sums it up best:
Labour should hang their heads in shame when watching this video. Workers rights? Don't make me laugh. Where were you when the CWU was on strike - oh I remember , telling us to get back to work , that our working conditions were just fine, and that Royal Mail is a wonderful employer. You lost my vote when you invaded Iraq, you'll not get it back until you return to the old and proper workers values!Amen.