1. Voters don't vote for divided parties. Nor do they ever vote for parties that make them feel unsafe and insecure. I'll be taking this up again after the general election.
2. The national vote projections on the basis of the results have the Tories on 38%, Labour 27%, LibDems 18%, UKIP 5%. Remarkably, the 11 point difference has been hailed as not so bad a result by some. Incredible.
3. Crumbs of comfort? There are precious few outside the super safe strongholds of Manchester and Liverpool. But take homes do exist. Where Labour is strongly rooted the hurricane force winds felt elsewhere were but a fluttery breeze. The twin track approach where the leader does his thing, and local parties effectively run hyperlocal defence campaigns could work.
4. Here's another crumb. The collapse of UKIP is disproportionately piling votes up in safe Tory areas. That means there cannot be a direct correspondence between Tory polling numbers and seats likely to get grabbed. That said, look at the local results in areas Labour needs to hold on to and win. Like the West Midlands region, for instance. Not good.
5. Whatever happened to the Liberal Democrat wave? The yellow vote was up yesterday, albeit it didn't transfer into advances in the council chamber. As everyone's expecting them to do well in June, why did the wave peter out before delivering election success? In local council by-elections, and particularly as we saw in Richmond, a large number of remain voters are very motivated to go out to protest vote against Brexit. It's this that has driven LibDem by-election success. However, now the Tories know stirring up idiocies about the EU can mobilise leave voters scared that Brexit is going to get derailed/not happen, success by being (ambiguously) remain is negated. If this continues through the election, and knowing the Tories, it will, the likelihood of the LibDems regaining a swathe of Conservative-held seats looks ever more remote.
6. Now the Tories know their campaign is working, despite its awfulness, they will double down on it. The risk in doing that is voters will zone out and not head to the polling stations in numbers sufficient enough for a mega landslide, or to give Theresa May the thumping mandate she craves.