Absolutely bloody brutal.
There would have been a time when this sort of thing would have made me bristle. After all, you don't have to be royalty to have an opinion on the "monstrous carbuncles" of post-war architecture. But I don't know. As I've got older I've begun finding something defiant and romantic about the sharp angles, the dour concrete, and the no-shit determination to scar a skyline. Like the very best art it kicks you in the guts and demands you acknowledge its presence.
As the tumblr's author notes:
My intention isn’t that ... you start designing Brutalist architecture, but that some of you begin to treat this (admittedly quite nebulous and often misunderstood) mode of building with a bit of respect. Brutalism was and is an essential episode in the history of modern architecture, and the more evidence of its presence we lose through negligence and demolition, the harder it is to see a complete picture of that history.Can you see the "beauty" in brutalism? Think it's worth preserving? Then sign the petition to save Preston Bus Station.
If one finds these buildings unwelcoming and discomfiting, remember the visceral feeling they engender, and reflect on the powerful yet subtle effect that architecture can have on your daily life. That is all.